I began my career in digital marketing 19 years ago - progressing from a freelance web developer and marketer to directing aspects of online advertising for one of the world's largest consumer packaged goods companies.
I recently parted ways with advertising agency MMI where I had been a Group Media Director for the last four years. I led several teams responsible for the strategy, creation, execution, and optimization of advertising campaigns for some of the largest CPG brands in the world including Pantene, Head & Shoulders, Herbal Essences, and Crest.
I had previously worked as the Executive Director of Demand Generation for B2B marketing agency SalesStaff. I led a team of 11 marketing professionals, including outbound callers, Salesforce administrators, and internet marketers.
My background is in internet marketing and web development. Some of the value I bring to marketing departments:
- Leading cross-discipline advertising and demand generation teams comprised of:
- search engine marketers
- search engine optimizers
- web developers
- social media marketers
- graphic designers
- influencer marketers
- email marketers and marketing automation managers
- inside sales professionals
- marketing technologists
- account managers
- Identifying and exploiting new channels for sales-ready leads and appointments
- Client services and account growth
- Marketing automation (Eloqua, Pardot, Act-On, HubSpot, etc.)
- Advanced CRM use, administration, and development (Salesforce, MS Dynamics, Siebel, SugarCRM)
- Web development (HTML, PHP, ASP, CSS, mySQL, SQL, JavaScript, etc.)
- Search engine marketing (SEO & PPC)
- Website analytics (primarily Google Analytics)
- Email marketing (SalesGenius, SilverPOP, PHPList, etc.)
- Social media marketing
- Landing page optimization
- Technology integration (databases, CRM, CMS, marketing platforms, website chat, VisiStat, etc.)
- Web and email server administration