Professional Bio

I began my career in digital marketing 19 years ago - progressing from a freelance web developer and marketer to directing aspects of online advertising for one of the world's largest consumer packaged goods companies.

I recently parted ways with advertising agency MMI where I had been a Group Media Director for the last four years.  I led several teams responsible for the strategy, creation, execution, and optimization of advertising campaigns for some of the largest CPG brands in the world including Pantene, Head & Shoulders, Herbal Essences, and Crest.

I had previously worked as the Executive Director of Demand Generation for B2B marketing agency SalesStaff.  I led a team of 11 marketing professionals, including outbound callers, Salesforce administrators, and internet marketers.

My background is in internet marketing and web development.  Some of the value I bring to marketing departments:

  • Leading cross-discipline advertising and demand generation teams comprised of:
    • search engine marketers
    • search engine optimizers
    • web developers
    • social media marketers
    • graphic designers
    • influencer marketers
    • email marketers and marketing automation managers
    • inside sales professionals
    • marketing technologists
    • account managers
  • Identifying and exploiting new channels for sales-ready leads and appointments
  • Client services and account growth
  • Marketing automation (Eloqua, Pardot, Act-On, HubSpot, etc.)
  • Advanced CRM use, administration, and development (Salesforce, MS Dynamics, Siebel, SugarCRM)
  • Web development (HTML, PHP, ASP, CSS, mySQL, SQL, JavaScript, etc.)
  • Search engine marketing (SEO & PPC)
  • Website analytics (primarily Google Analytics)
  • Email marketing (SalesGenius, SilverPOP, PHPList, etc.)
  • Social media marketing
  • Landing page optimization
  • Technology integration (databases, CRM, CMS, marketing platforms, website chat, VisiStat, etc.)
  • Web and email server administration

My resume.

Last modified February 21st, 2022